You tried ChatGPT once. It wrote something that sounded like a robot, so you went back to doing it yourself. That's not you being bad at AI. It just didn't know anything about your business, so it guessed.
An assistant remembers your offers, your customers and your voice, so every answer starts from what you already know.
AI has learned from a huge amount of writing, including the ideas in the most famous business books. When you name an expert, you're telling it which ideas to use. Same AI, completely different answer.
"Reply to this bad review."
Gets: a polite, forgettable apology"Act like Will Guidara, author of Unreasonable Hospitality. Reply to this review so the customer feels truly heard. Mention one detail they shared. Under 80 words, in my voice."
Gets: a reply that could win the customer backGood teachers show a finished example before asking you to try. This is a simplified version of the instructions I'd give an assistant for our chiropractic and wellness clinic. It's plain English: who we are, who we help, how we sound, who to think like, and what to never do.
You are the AI assistant for our chiropractic and wellness clinic in Casper, Wyoming. We help busy adults and families get out of pain and back to the life they love. ABOUT US: $99 new patient visit with an exam and x-rays, personalized care plans, and wellness programs. Voted best chiropractor in town. OUR CUSTOMER: Busy adults and their families. Their biggest problem: they've lived with pain so long they think it's normal. HOW WE SOUND: Warm, confident, a little funny. Short sentences, plain words. THINK LIKE: Will Guidara's Unreasonable Hospitality for every patient message, and Donald Miller's StoryBrand for marketing, where the patient is the hero and we're the guide. NEVER: Diagnose, give medical advice or promise results. Never include patient names or health details. COMMON QUESTIONS: [our answers about the first visit, what to wear and how long it takes] YOUR JOB: Help our team write patient texts, emails, social posts, SOPs and staff training. HOW TO WORK WITH ME: Ask up to 3 questions if you need more info. Give me a ready-to-use draft, then one idea to make it better.
A sentence or two each. Your finished prompt builds itself as you type. Messy is fine, and your answers stay on this device.
A Project is a folder that remembers. Paste your prompt into its instructions once, and every chat inside it knows your business.
Free Claude accounts can create up to 5 projects. Paid plans allow more.
Free ChatGPT accounts can add up to 5 files per project. Paid plans allow more.
Upload a few of these to your project's files. The more of your real words it reads, the more it sounds like you. Start with three.
Start a new chat inside your project, run these three, then grade what you get.
Tick what's true after your three tests.
Ten expert prompts. Each one tells your assistant who to be, then gives it the real details. The first one is on me. The other nine come straight to your inbox.
Tell me where to send them. You'll get the full list on one page you can bookmark, plus the 6 power-ups as copy-and-paste lines. No spam. Unsubscribe anytime.
Add one of these lines to the end of any prompt. Stack two for even better results.
Answer this as a panel of 3 experts: [expert 1], [expert 2] and [expert 3]. Have each give their honest take, then agree on the best answer.
Before you write, list the 3 most common ways this goes wrong. Then write it so it avoids all 3.
Before you answer, ask me any questions you need. Then show me your plan in 3 bullets and wait for my OK before you write.
Give me 10 options. No two can start the same way, and at least 3 should feel a little bold.
Here's an example I love: [paste it]. Match its structure and energy, but make it about [your topic] and in my voice.
Here's my prompt: [paste it]. Rate it from 1 to 10, tell me what's missing, then rewrite it the way an expert prompt writer would.
Your assistant learns from its instructions, not from one chat. Add the matching line to your project instructions and it won't happen again.
You just set up something most business owners haven't figured out yet. Now put it to work every day this week.
Real systems from our $2M+ business, taught step by step. Follow on Instagram at @learnaiwithashley.
Send a screenshot of the first thing your assistant wrote. I read every message and I'll reply with one tweak to make it even better.